Located on the Pacific Coast between the Bay of Banderas and the jungles of the Sierra Madre, Puerto Vallarta is a booming resort destination that combines the best of Mexico’s past, present and future.

  • Puerto Vallarta is among the top ten most visited beach destinations in Mexico, with over 3.5 million tourist arrivals in 2011. Source: Puerto Vallarta OCV
  • The approximate average annual income of foreign visitors was US$60,000 to US$80,000.
  • As of the 2010 census, the total population of Puerto Vallarta is 255,681: 50.29% men and 49.71% women. Over 113,181 have 15 or more years of formal education. Puerto Vallarta’s educational infrastructure includes 414 schools, including 22 adult training facilities.  Analisis Oportuno Censo 2010 Jalisco.pptx (page 21)
  • Nearly 50% of Puerto Vallarta’s workforce is employed in tourist related industries — hotels, restaurants, personal services, and transportation—though the municipality does continue to have strong agricultural, industrial and commercial sectors.
  • The city’s population has grown steadily, showing a growth of 3% in the ten years from 2000 to 2012 according to the Cuaderno Estadístico Municipal, making it the second largest city in the state of Jalisco. Analisis Oportuno Censo 2010 Jalisco.pptx (page 21)
  • Puerto Vallarta’s Licenciado Gustavo Díaz Ordaz International Airport handled 2,535,900 passengers in 2011. The airfield is capable of handling 40 takeoffs or landings per hour. The airport terminal has 16 active gates, with an additional six in a recently completed terminal extension project
  • The international airport receives 400 domestic and nearly 730 international flights on major airlines, including many non-stop flights from major gateways in the United States and Canada. Charters arrive daily from Canada, the U.S and Europe as well as South America. 
  • Puerto Vallarta is the second most popular cruise port on the Mexican Riviera, after Cabo San Lucas. In 2012,  Puerto Vallarta is projected to host approximately 330,000 cruise ship passengers sailing on 135 ships. 
  • Puerto Vallarta has 20,784 hotel rooms, with over 10,700 4-star-plus rooms and suites, with three new resorts (the first new construction in 10 years) near the new convention center.
  • The new, $43 million USD Puerto Vallarta International Convention Center occupies 42 acres and offers 161,500 square feet of indoor and outdoor flexible meeting and exhibition space, with a 5,000 person same-room capacity. Note for planners: As an incentive for the convention industry, all foreign-based congresses, meetings, trade shows and expos held in Mexico enjoy a 0% sales tax rate (the regular rate for the value added tax (VAT), known as IVA in Mexico, is 11% in the border region and 16% in the rest of the country).
  • Puerto Vallarta recently hosted the 37th annual Tianguis Turistico (March 25-28, 2012).  Investments of $65 million pesos between the states of Jalisco and Nayarit resulted in a direct economic impact of over $118 million pesos. The number of buyers increased by 50% and the number of participating countries in attendance increased by 30%. There were over 25% more business meetings scheduled during this conference, held for the first time in its history in a destination other than Acapulco.
  • Within the past two years,the office of the Mayor has invested $900 million pesos in public works utilizing a combination of federal, state and municipal funds.
  • Among the completed projects is the new malecón, or waterfront, the most important tourism investment in the past 20 years, inaugurated in October 2011.
    • The result is nearly 4 miles (6,000 meters) of renovated public space, twice as wide, and with improvements extending from the Hotel Rosita to the Hotel Los Arcos.
    • These include major reconstruction projects of adjoining streets as well as new underground lighting systems for improved safety and visibility.
    • Additionally, new, wide sidewalks were installed in the Romantic Zone and along the popular dining and shopping street, Basilio Badillo.
  • Other public works in progress include the construction of the third bridge over the Ameca River, which connects Vallarta to Banderas Bay; the new Los Muertos pier and the $70-million-peso upgrade of Highway 200 to make Puerto Vallarta more easily accessible.
    • An investment of over $175 million pesos is in place for the construction of a second road tunnel on the Libramiento,scheduled for completion in 2012.
    • $120 million pesos was earmarked for the creation of the new Municipal Administrative Unit, which will transfer the mayor’s office outside of the downtown area, offering citizens easier access to municipal services.
    • $37 million pesos have been intended for the “Healthy School” program, which addresses the main issues at school facilities.
    • $34 million pesos have been assigned to various public works in neighborhoods around Puerto Vallarta, as well as over $2.5 million earmarked for the improvement of the main avenue at the entrance of the city.
    • There is a bidding process currently underway for the hydraulic cement concrete paving of the Avenida Federación, the second stage of work on the Las Juntas- Ixtapa road and Avenida México within the Fondo Metropolitano Vallarta-Bahía de Banderas, all considered some of the most ambitious projects in recent history.
  • In terms of health care, Puerto Vallarta offers modern facilities and services. Two new, world-class medical facilities have opened within the past year: Ameri-Med and CMQ Prime Hospitals.
  • Puerto Vallarta is committed to ensuring the safety and security of its residents and visitors:
    • In Summer 2011, the Tourism Police Program was reinstated in Puerto Vallarta with a focus on tourist security and on the safety, prevention of crime and overall image of the city.
    • During February 2012, Puerto Vallarta initiated a “Taxi Safe” notification system in which anyone witnessing a crime or falling victim to a crime can report the event to any cab, which will report the event to their call center. The call center in turn will notify the Police Emergency Call Center (066), which is the equivalent of (911) in the US. 150 businesses in and outside the tourist zone have signed up to participate by advertising the service and providing forms to interested persons in English and Spanish. 
    • A National Security partnership agreement was signed between the State Federation and the municipality of Puerto Vallarta, in which the city was allocated $10 million pesos as part of the Municipal Public Security Grant (SUBSEMUN) program.
    • The City of Puerto Vallarta has twice the national standard of policemen (2.0 per 1000 Pop.) required by the Federal Government to qualify for federal subsidies.
    • Police in Puerto Vallarta have increased patrols and are coordinating enforcement efforts with many tour companies.

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